Unfortunately, some executives think anyone can write a newsletter. Well, come to think of it, that’s true. But not “anyone” can write a good one. That takes a dedicated pro. Because there’s a whole lot more to writing a good one than most people think. So they turn the job over to a secretary, or the mail guy, or a junior account executive, and wind up with slightly more than nothing. I’ve written hundreds of them; here are a few.
Month: August 2019
Yeah, I know. Radio listenership has taken a dive in the past few years. Doesn’t mean it’s not still a great medium, where you can pinpoint your target market and get a cool message to them relatively inexpensively. I’ve written thousands of radio spots, for local, regional, national, and international clients. Here are a few in script form (because that’s what you’d be getting unless you asked me to produce them for you, which I would be happy to do). But you can hear some produced spots on the “Writing samples: jingles and stuff” post in this website.
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Great Campaigns for sale
Every once in a while a great idea comes along unbidden. We see someone throw a cigarette butt in the street, a face smiling at us from the window of a passing bus — a phrase suddenly jumps into our head as we watch the tired parade of automobile dealer commercials, or the crass litany of trial lawyers shouting “sue, sue, sue!” And if we’re open enough, and smart enough to recognize the power of that emotion, we transform it into words, phrases, and images. These campaigns are not created for any specific client; they simply appear and wait for someone to recognize their greatness and move them into a powerful marketing plan.
Here we let you know what kinds and categories are available right now. We’ve also split them up as separate posts, with links, so they won’t get lost.
While Senior Copywriter at Mathis Brothers, I wrote hundreds and hundreds of furniture descriptions. Here are a few, just to prove I know how to do it. Some of the links may still work; some may not. (Yawn)
Sometimes, no matter how good a campaign is, no matter how appropriate, no matter how well stated, no matter how good the creative/sell is, the client just doesn’t buy it. There are many reasons, of course.
Maybe they’re just not smart enough. Maybe they have a cousin in the advertising business. Maybe they just don’t understand how to sell their product. Face it; that’s part of this business. So you don’t get all in a twit; you just put it in the archives, saddle up, and move on. Here’s a spec campaign I did for an agency that was pitching Greyhound that’s never been used, still in my archives.
Be patient; sometimes it takes a little while to load.
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The Alchemy of Words
This is a self-promotion piece aimed at the more cerebral segment of the market.
Kathy and Steve, who own and operate Great Lakes Water Solutions, asked me to come up with a marketing plan for their operation. As usual, I gave them quite a bit more than they asked for, but they were delighted with it. It’s long, but good.
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The Winning Brief
My daughter is an appellate attorney in San Antonio. I created this brochure for her, using Microsoft Publisher.
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She asked for it
A lady attorney asked me to write a small, powerful ad. So I did.
“The most agressive female lawyer I’ve met
in my twenty years as an attorney.”
No hype. No jive. No BS.
E. Conry is not a good old boy. She doesn’t drive a Mercedes, wear alligotor shoes, or own a Rolex. She looks like a flower child, not a pit bull.
But if someone’s done you wrong, there is no one you’d rather have on your side.
Got a problem with a deadbeat dad? Back alimony? Personal injury? (etc.)
Call E. Conry at 000-0000.
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Blog samples
I’ve written hundreds of blog articles, for a wide variety of clients. Here are a few examples.
