Unfortunately, some executives think anyone can write a newsletter. Well, come to think of it, that’s true. But not “anyone” can write a good one. That takes a dedicated pro. Because there’s a whole lot more to writing a good one than most people think. So they turn the job over to a secretary, or the mail guy, or a junior account executive, and wind up with slightly more than nothing. I’ve written hundreds of them; here are a few.
Categories
