Sometimes, no matter how good a campaign is, no matter how appropriate, no matter how well stated, no matter how good the creative/sell is, the client just doesn’t buy it. There are many reasons, of course.
Maybe they’re just not smart enough. Maybe they have a cousin in the advertising business. Maybe they just don’t understand how to sell their product. Face it; that’s part of this business. So you don’t get all in a twit; you just put it in the archives, saddle up, and move on. Here’s a spec campaign I did for an agency that was pitching Greyhound that’s never been used, still in my archives.
Be patient; sometimes it takes a little while to load.
