Category: Great Campaigns

Every once in a while a great idea comes along unbidden. We see someone throw a cigarette butt in the street, a face smiling at us from the window of a passing bus — a phrase suddenly jumps into our head as we watch the tired parade of automobile dealer commercials, or the crass litany of trial lawyers shouting “sue, sue, sue!” And if we’re open enough, and smart enough to recognize the power of that emotion, we transform it into words, phrases, and images. These campaigns are not created for any specific client; they simply appear and wait for someone to recognize their greatness and move them into a powerful marketing plan.

Here we let you know what kinds and categories are available right now. We’ve also split them up as separate posts, with links, so they won’t get lost.

Great Campaigns for sale

Sometimes, no matter how good a campaign is, no matter how appropriate, no matter how well stated, no matter how good the creative/sell is, the client just doesn’t buy it. There are many reasons, of course.

Maybe they’re just not smart enough. Maybe they have a cousin in the advertising business. Maybe they just don’t understand how to sell their product. Face it; that’s part of this business. So you don’t get all in a twit; you just put it in the archives, saddle up, and move on. Here’s a spec campaign I did for an agency that was pitching Greyhound that’s never been used, still in my archives.

Be patient; sometimes it takes a little while to load.

WHY THE BUS

A powerful, memorable off-center approach for local or regional car dealerships. This campaign is complete with a powerful theme line and radio, television, and newspaper copy, all of which would also make great internet ads, blogs, etc.

Here’s a very specific, ridiculously memorable and intrusive off-center theme for retailers with “Red” in their names (like Red McCombs Chrysler Plymouth), with explanatory copy.

Rent-A-Writer created and owns a hard-hitting, award winning radio campaign for banks, placing them above savings and loans, credit unions, etc., based on a powerful, memorable, resonating theme. Run only in Oklahoma City a few years ago, this campaign won Best radio for banks under $250,000,000 in assets. More important, it works. It’ll pump up your name recognition, market your entire range of services and products, wake your market up to reality, and start people talking in a positive way about your bank.

A perfect premium campaign for your bank, credit union, or S&L. With an inexpensive but much needed and appreciated giveaway that ties into the bank name, the newspaper ads, the radio ads, the statement stuffers… If you’re getting the impression this is a full-blown campaign, you’re right. Email us with your bank’s name, and we’ll tell you whether it’s right for you.

Okay, Australia. Are you listening? I’m talking Foster’s Lager. I have a powerful, powerful, POWERFUL, unusual, campy, exciting, astonishingly simple campaign for you. One that will multiply Foster’s recognition factor in America almost overnight. Two words. Only two words. But they are so right, so strong. Why are the truly great ideas always so simple? Fly me to Australia. I’d like some Foster’s right off the line, anyway. Okay, okay. if you don’t want to do that just have your people get in touch with my people.

Kellog, Post, Nabisco, sit up and pay attention. Rent-A-Writer has a brand new approach to selling cereal. I can give it to you in just two words. A two-word theme with captivating image. Increase sales dramatically across the board by presenting cereal in a new, attractive, compelling way that will stimulate sales, word of mouth, probably even win you an award or two if you’re into that sort of thing.

The best, most powerful, most memorable anti-smoking campaign ever created.

A campaign that propels us from the ordinary “don’t litter” type campaigns to a whole new world, one in which we are humorously shown that we can have a powerful global effect if we stop littering.