It’s a great quest, writing copy.
Matching your product or service to a specific segment of the prospect universe. Finding the flash points, the key benefits that will appeal to them. Presenting them in a way that reaches down inside your prospects and touches a positive emotion. Showing them what to do with that emotion. Giving them facts to rationalize that action.
Doing it well, creating copy that does the job, completing the quest, is enormously satisfying. At least to me. That’s undoubtedly one of the reasons I’m very good at it.
Unfortunately, like touching the tip of your nose with your tongue, either you have the knack or you don’t. Universities can’t teach it, experience can’t teach it. Although both can dramatically increase your skills, they can’t give you what you weren’t born with.
I can’t touch my nose with my tongue, add a column of numbers, or pick up a bug without yelling, but I was born with the ability to find the key ingredient in a product or service that becomes a “flash point” for my clients, and to craft a communication that uses it to touch the prospect’s emotions.
I’ve done it for a vast variety of people and issues, and I’m ready to do it for yours.
Following is my resumé.
William A. Davidson
1413 NW 183rd Terrace
Edmond, Oklahoma 73012
Cell: [405]206-4767 Home: [405]206-4767
Who I am: I am a proficient, professional, dependable copywriter skilled in every aspect of marketing communications. I am a fanatic about deadlines, and am very quick – a result of more than 30 years as a successful copywriter, for many large firms and for my own company.
Summary.
Professional writer, editor, problem solver, manager, skilled and experienced in every area of advertising/marketing/communications. Can assume responsibility for project at any stage of development. Works well independently or as team member. Punctilious about meeting deadlines, budget limitations, and client expectations. Produces work of highest quality with little or no learning curve. More than 30 years experience working with local, regional, national and international firms.
Most recent position: Senior Copywriter for Mathis Brothers LLC, a national furniture retailer. Wrote copy for all ads, brochures, POP, and websites. Wrote thousands of product descriptions for the website. Wrote thousands of Meta descriptions/page titles/etc. Wrote hundreds of Google AdWords campaigns. Mathis Brothers moved their marketing department, including website creation and maintenance, to India and Southern California (home of the new CEO), and I left the company.
Other positions held in the past:
Creative Director, Copy Chief, Senior Copywriter, Copywriter, PR Account Executive, A/V Director, Owner/CEO of Davidson Associates, WADCO Inc., and Rent-a-writer.
As Davidson Associates, WADCO, Inc. Rent a Writer, a creative resource for the Southwest and beyond, I work with local, regional, and national advertisers on a contract basis, developing a wide variety of marketing/communications tools, from creation of single sales letters to design and implementation of comprehensive marketing plans. Past/current clients include several retail businesses, a $5 billion national financial services firm, the world’s largest food distributor, a national software manufacturer and distributor, an international energy firm, one of America’s largest insurance groups ($5 billion in assets, NYSE firm), several non-profit organizations (Boy Scouts, Regional Food Bank, United Way, Sunbeam Family Services, Junior Achievement and others locally) and hundreds of others in all types of businesses.
For seven years as Creative Director, Smith & Associates, a 25-year-old advertising/public relations agency, I was responsible for concept, development, and dissemination of the creative product. S&A is primarily a business-to-business agency, with special emphasis on direct response. Several of the agency’s clients were the largest companies in the world in their industries.
Ackerman Associates Advertising, Oklahoma City, Tulsa, Ft. Worth Oklahoma’s largest advertising agency. Started as PR Account Executive, became Copywriter, then Copy Chief, then Director of Creative Services. As Director of Creative Services for 5 years was responsible for creative output of three offices, with staff of 12 creative people, including 6 copywriters and 5 artists, servicing more than 100 clients in all types of businesses.
Industry recognition.
My work has won more than 100 local, regional, national, and/or international awards. Campaigns you may remember include “Thank Heaven for Seven-Eleven,” their national theme for the past 30 years, “Today is the first day of the rest of your life,” which became an instant cliché, “We’ll do whatever it takes,” written for Mathis Brothers and picked up by Digital and Citicorp (among others), “We got some,” another Seven-Eleven campaign, and many others.
Rentawriter.com has been my website for more than 20 years. Unfortunately, my webserver conked out a while ago, and I have just recently finished rebuilding the site.
