Unfortunately, some executives think anyone can write a newsletter. Well, come to think of it, that’s true. But not “anyone” can write a good one. That takes a dedicated pro. Because there’s a whole lot more to writing a good one than most people think. So they turn the job over to a secretary, or the mail guy, or a junior account executive, and wind up with slightly more than nothing. I’ve written hundreds of them; here are a few.
Category: Miscellaneous work samples
Yeah, I know. Radio listenership has taken a dive in the past few years. Doesn’t mean it’s not still a great medium, where you can pinpoint your target market and get a cool message to them relatively inexpensively. I’ve written thousands of radio spots, for local, regional, national, and international clients. Here are a few in script form (because that’s what you’d be getting unless you asked me to produce them for you, which I would be happy to do). But you can hear some produced spots on the “Writing samples: jingles and stuff” post in this website.
While Senior Copywriter at Mathis Brothers, I wrote hundreds and hundreds of furniture descriptions. Here are a few, just to prove I know how to do it. Some of the links may still work; some may not. (Yawn)
Kathy and Steve, who own and operate Great Lakes Water Solutions, asked me to come up with a marketing plan for their operation. As usual, I gave them quite a bit more than they asked for, but they were delighted with it. It’s long, but good.
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The Winning Brief
My daughter is an appellate attorney in San Antonio. I created this brochure for her, using Microsoft Publisher.
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She asked for it
A lady attorney asked me to write a small, powerful ad. So I did.
“The most agressive female lawyer I’ve met
in my twenty years as an attorney.”
No hype. No jive. No BS.
E. Conry is not a good old boy. She doesn’t drive a Mercedes, wear alligotor shoes, or own a Rolex. She looks like a flower child, not a pit bull.
But if someone’s done you wrong, there is no one you’d rather have on your side.
Got a problem with a deadbeat dad? Back alimony? Personal injury? (etc.)
Call E. Conry at 000-0000.
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Blog samples
I’ve written hundreds of blog articles, for a wide variety of clients. Here are a few examples.
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Air Tractor
Air Tractor is a Texas based company known for its high quality airplanes used in crop spraying and firefighting.
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Tort reform
I was hired by Oklahoma’s Trial Lawyers to create a campaign that would keep a new tort reform law from passing. Here are a couple of the blog posts I wrote for the campaign, followed by one of the many radio spots I did for them (by the way, that’s my voice at the end of the spot.)
Bottom line? A win. The law was not passed.
I designed and wrote all the copy for the Great Lakes Water Solutions website, and gave them this pdf file as a template.
